For my Music Marketing Project, the brainstorming and planning was set from the beginning. One of my teammates had constructed a timeline by when we should be done with certain aspects of the project. We all had decided to split the slides in the powerpoint apart and the research. I chose to create the story and write the storyboard to create an idea of the music video we planned on filming.
Since we decided to get the research charts done first, Alejandra and I decided to find a music company that is very known to then find artists within it to research about. Santiago and Panayotti did the same with another company. When I found the company Sony Records Nashville, the website included all th country singers signed to this label. That is where we found Miranda Lambert and Niko Moon. I did my research on both artists and their marketing strategies. It was a big difference since Niko Moon is not as recognized as Lambert is, but I found information on how she released her music and partnered with different companies to make herself known.
My next job was to create the storyboard which was a little complicated because my group was indecisive of what story we wanted to portray. I came up with a few ideas and they seemed to like it, so I began to draw and write out our scenes imagining a location near Weston we could film using each of us. The plan was great until Alejandra had a hard time finding an opening with a job, so the storyboard shifted completely and we ended up just filming a few different shots at school which changed the aesthetic of the video, but it completed it in a way anyway. Santiago, Panayotti, and I also decided to change the ranches location to a park because we hadn't thought the location well through since parking in those streets is very complicated. The powerpoint was the second to last thing we finished, were I researched about the target audience our brand was connecting too and I made a fake instagram page to post our false album cover and "promote" it. I found out many ways more southern/country people listen to music which can be different from how I listen to music.
To film the music video and edit it was the best part for me because I truly enjoy it. We had to adjust to our location and we figured it out a the park and grocery store. Any last minute scenes were added in our own homes that I had my dad or brother film for me. I had Santiago and Panayotti send me the last few shots, so I can edit it into the project. I tried my best to make the video have a storytelling meaning because it could be confusing at time, but at the end it did make sense and we had over 1:30 minutes. I do wish we could've planned the music video with more time to really grab the aesthetics and props or our country genre, but there wasn't enough time. The presentation was a bit rough because of our unpreparedness since we didn't equally split the work and Alejandra did not want to speak because of her accent. It did bring us down and my technology issues, but overall we finished every aspect of the project.
In this Music Marketing project I learned how important communication with your group is and how everybody needs to be onboard with our decisions. I also learned that to film just a minute of a video takes a very long time. I believe these aspects will help me in my Cambridge portfolio because I now have a better idea of how to communicate my stories onto a video and know how long it will take me exactly to film a few minutes of a video.
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